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Persuasive Experiences Blog
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
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Must Read: HBR on shortening sales cycles by using customer journeys
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
Uncategorized
UX and the experiential marketing organization
For: Change Makers, MarketersGoal: Simplify decision making across multiple departments Harvard Business Review in their Jul-Aug issue
[test] How many interviews do you need for customer alignment
As a behavior driven user experience consultant, I do a lot of user research and
User Research
Sketch: How many customer research interviews do you need?
As a behavior driven user experience consultant, I do a lot of user research and
Artificial Intelligence
The 7 customer experience areas where marketers are already using AI – TWO CHARTS show the trend
AI-powered customer experience is here. This industry survey shows that marketers are using it beyond promo offers to optimize the customer journey.
Personas and Marketing effectiveness
Personas are powerful but only when they get used. Most marketers, product managers, and founders
Consumer Journey
7 Questions To Ask BEFORE Mapping Customer Journeys
Running successful customer journey mapping workshops takes hard work. I’ve had spectacular results and ones that left something to be desired. Here are the lessons that I have learned.
Consumer Behavior
Alexa is changing our behavior – and our love for smartphones
The Smart Audio research report from NPR says that smart speaker owners are a distinct customer segment in terms of behavior and usage characteristics.
Forms & Associated Behavior
I tested a form the first time in 2001. That was before the days of
