BP Slides Test
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Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
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Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
For: Change Makers, MarketersGoal: Simplify decision making across multiple departments Harvard Business Review in their Jul-Aug issue
As a behavior driven user experience consultant, I do a lot of user research and
As a behavior driven user experience consultant, I do a lot of user research and
AI-powered customer experience is here. This industry survey shows that marketers are using it beyond promo offers to optimize the customer journey.
Personas are powerful but only when they get used. Most marketers, product managers, and founders
Running successful customer journey mapping workshops takes hard work. I’ve had spectacular results and ones that left something to be desired. Here are the lessons that I have learned.
The Smart Audio research report from NPR says that smart speaker owners are a distinct customer segment in terms of behavior and usage characteristics.
I tested a form the first time in 2001. That was before the days of